The 2012 Yellow Social Media Report was put together by Sweeney Research who interviewed a random selection of Australians about social media usage and small business.
A random 1,016 Australians were surveyed and they found the following:
A random 1,016 Australians were surveyed and they found the following:
- 26% of Australians use Social Media everyday
- 10% more than 5 times a day
- 9% a few times a week
- 38% Australians never use social media.
The most regular users of social media were found to be 20-29 year olds.
In relation to questions on small business, it was found that most Australians want the following offered to them on social media:
- 64% want discounts
- 54% want giveaways
- 48% want product information
Social Media is here to stay and leaders who wish to make a difference, take notice!
Well, I need to hurry up and post this blog, so that I have time to leverage my social media impact on the world...
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